THE IMPORTANCE OF MARKETING MIX STRATEGY IN MARKETING

Every company must do the marketing process. This process is what makes the goods from producers can get to the hands of consumers. There needs to be a special strategy in running this process. The focus of this activity is consumers. Consumer service is considered as best as possible to achieve

Marketing success. The usual strategy is marketing mix.

The marketing mix strategy is usually called the marketing mix. This strategy is a combination of important factors that exist within the market itself. These factors are divided into 7, namely product, price, promotion, place, people, process, and physical evidence. These seven factors must be considered in preparing a marketing strategy.

Product is an object in marketing. This sells the products that will provide income and then determine the benefits of the company. The product itself can be either goods or services. The quality of the product should be highly considered in this marketing process. The quality of the product will affect the attractiveness of consumers, so that the big impact in marketing.

Pricing price or pricing should also be highly addressed. Do not let the price offered exceeds the market price in general. This will certainly make consumers reluctant to use our products. Offering too low a price is not a good strategy either. This is because it can give a loss for the company. Therefore, it is necessary to observe the price first before the product goes to market

Promotion is one form of product introduction to consumers. This promotion process can be a publication, or it can be a bonus given to consumers. Publications can be through electronic media (television, radio, internet), posters, pamphlets, billboards, and much more. Bonus itself can be a discount, voucher, product warranty, and so forth.

Consumers will usually be more interested in a bonus offer. Giving bonuses should be followed certain conditions. This is to avoid the loss of the company. Terms can be a bonus timeout, or a bonus may be obtained if the consumer makes a purchase in the amount specified by the company.

Every company must do the marketing process. This process is what makes the goods from producers can get to the hands of consumers. There needs to be a special strategy in running this process. The focus of this activity is consumers. Consumer service is considered as best as possible to achieve